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Channel: MarketMeSuite » Tammy Kahn Fennell
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The Why, What, and Who: Planning Effective Content Marketing

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Content marketing took off in 2013, displaying how marketing doesn’t have to come from your pocket, but instead from your brain. Last year, 60% of businesses were already doing some form of content marketing and this year, these businesses, and more, can (and should) focus their content on being beneficial to their readers and productive for their own marketing strategy. To have successful content you have to have a plan, and setting up that plan will take some effort. With any planning, you first have to ask yourself the why, what, who, where, when, and how you will be creating

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