Everything starts with a hypothesis: If I do ‘this’, then ‘that’ is likely to occur. But it’s really just an educated guess; a starting point. This is particularly true for social media marketing. But how do you take it to the next level? How do you test your hypothesis and start building a real social strategy? The answer? Measure your results. It may sound daunting to hear the word “analytics,” but I promise, it’s not as scary as it sounds. In fact, if you break it down, it’s pretty darn simple, and it can lead to some amazing results. So,
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