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Viral Success: The Story of Clever Girls Collective and #SFBatkid

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In November, Miles, a five-year-old with acute lymphoblastic leukemia, became Batman, or more officially: Batkid. He took San Francisco by storm with the help of the Greater Bay Area Make-A-Wish Foundation to apprehend the Riddler and the Penguin, fighting crime all day. This was a huge event across San Francisco, but also across the internet with the help of Clever Girls Collective, a social media agency that spread the word and excitement, leading to the viral success of #SFBatKid. I got the chance to chat with Stefania Pomponi—one of the Founders and President of Clever Girls Collective—who gave me some insight

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