Content marketing is an element of your marketing strategy that doesn’t come easy. It takes focus, time, and practice. Creating content that attracts and retains customers takes more than just sitting down and writing up a blog post over whatever comes to mind. If you’re able to provide content that readers gain value from, you’re on the right track. Trying to gain some more insight on content marketing myself, I was able to sit down and talk with Dave Charest, Content Manager at Constant Contact. He gave me all the ins and outs, including how a business should plan out![]()
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